To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.

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Do You Have a #GimmeFive Challenge for the First Lady?

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Posted by: Kelly Miterko, Deputy Associate Director, Let's Move! The President challenged the First Lady. Now it's your turn. Send a challenge for @FLOTUS by Monday with #GimmeFive . https://t.co/sNo2l6cvJg — The First Lady (@FLOTUS) May 14, 2015 Celebrating the fifth anniversary of Let’s Move! , the First Lady challenged everyone across the country to #GimmeFive ways they are eating better, being more active, and leading a healthier life. We have seen incredible engagement from families, schools, and communities, to celebrities and athletes, and more! This week, the President is joining in the fun by turning the challenge on its head and asking the First Lady to #GimmeFive "FLOTUS-style." The First Lady accepted the President's challenge, and now she's taking your challenges too. Got a challenge for the First Lady? Want to see her do five dance moves, share five healthy recipes...
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